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I urge you to continue thriving for what the College deserves. As I pass the baton to our future representatives, let us hope that our college will soon make its mark. Take a leap of faith—as I have dreamed of change, may your desire radically transform the hearts around you.

When you’re managing a new business, running FB ads could be a little overwhelming. You might have the tendency to focus on implementing new strategies while forgetting the fundamentals of digital marketing. Learn the three key principles you need to keep in mind when launching a campaign.

Email marketing strategy is vital for every online business. It helps you nurture leads and boost customers' purchase behavior. It's also essential to grow your database as privacy becomes more of a necessity for paid advertising. Learn more about the different email marketing strategies.

Coming from a by-the-book university, I had struggled to find the right career path. At that time, I had no idea what kind of work I wanted that was in-line with my marketing degree. Eventually, I decided to kick-off my career in digital marketing. Here are five reasons why I believe that the digital career path is future-proof.

You might be wondering: How can businesses maximize ad budgets, especially now with Apple's more restrictive tracking limitations in iOS 14.5 update? iOS 14.5 changed the landscape of digital advertising. Learn how you can keep up with this update with these three Facebook ad retargeting strategies.

Digital marketing doesn’t only pertain to paid media. It is an omnichannel management approach focused on improving the customers’ experience through every stage of the buyer’s journey. There is no one-size-fits-all solution in the digital landscape. Everything needs to be personalized towards your target market and brand.

Free email marketing platforms are prevalent nowadays. With the stiff competition among email marketing tools, it’s no wonder that industry players have chosen to provide their audience more options. Here are the top five email marketing platforms that offer lifetime subscriptions.

Vying for your subscribers’ attention is a challenge. Launching a campaign is only the first part. Afterwards, you need to monitor its performance and see if you gained your subscribers’ attention and interest. In doing so, you’ll know whether your emails are doing their job or only sitting in the spam folder.