Email marketing strategy is vital for every online business. It helps you nurture leads and boost customers' purchase behavior. It's also essential to grow your database as privacy becomes more of a necessity for paid advertising. Learn more about the different email marketing strategies.

Free email marketing platforms are prevalent nowadays. With the stiff competition among email marketing tools, it’s no wonder that industry players have chosen to provide their audience more options. Here are the top five email marketing platforms that offer lifetime subscriptions.

Vying for your subscribers’ attention is a challenge. Launching a campaign is only the first part. Afterwards, you need to monitor its performance and see if you gained your subscribers’ attention and interest. In doing so, you’ll know whether your emails are doing their job or only sitting in the spam folder.